10 Best Product Management Software Tools in 2025

Product managers wear a lot of hats—strategist, collaborator, roadmap keeper, user advocate, and problem-solver, just to name a few. But without the right tools, even the most experienced PMs can feel stuck in a mess of spreadsheets, chat threads, and missed deadlines.

That’s where modern product management software comes in. The best tools don’t just help you stay organized—they help you align stakeholders, prioritize effectively, and move products forward with confidence.

In this guide, we’ll walk through the top 10 product management tools that can help you build better products faster.

1. ClickUp

ClickUp is an all-in-one productivity platform that brings your entire product lifecycle into one place—from capturing insights to shipping features. It’s designed for modern product teams who need a powerful, centralized hub to manage everything from high-level strategy to daily execution.

What sets ClickUp apart is its flexibility: it adapts to any product workflow, whether you're following Scrum, Kanban, or a custom hybrid approach. With rich visualizations, AI-powered note-taking, and real-time collaboration tools, it eliminates the need to jump between separate apps for roadmaps, docs, whiteboards, and tasks.

With ClickUp, you don’t need separate tools for product roadmaps, task tracking, or team collaboration. Everything—from your strategy docs to sprint boards—is connected and powered by AI to help PMs save time, stay aligned, and drive impact.

Build visual product roadmaps

Product roadmaps should tell a story, not just list features. ClickUp helps you build interactive roadmaps with Timeline, Gantt, and Calendar views that update in real time and support multiple stakeholders.

Use case: A PM builds a quarterly roadmap, and ClickUp lets stakeholders filter by department and view milestones at a glance.

Turn meetings into actionable plans with the AI Notetaker

ClickUp AI Notetaker turns passive meeting time into productive output by recording, summarizing, and converting insights into tasks instantly. This eliminates the gap between discussion and execution.

Use case: A feature review call ends, and ClickUp automatically creates tasks from the approved items.

Collaborate live with Docs and Whiteboards

ClickUp gives you a shared workspace where you can brainstorm on a ClickUp Whiteboard, document key decisions in Docs, and link both to actionable tasks—all without leaving the platform.

Use case: A team brainstorms new onboarding flows, and Whiteboard ideas link directly to sprint tasks.

Prioritize features with Custom Fields and Views

ClickUp lets you create a flexible prioritization framework using Custom Fields, Tags, and Views. You can score tasks by impact, effort, or risk—and filter your backlog accordingly.

Use case: A product team filters tasks by impact and effort scores to finalize the next sprint.

Track OKRs and product goals

Goals in ClickUp are more than a static list. You can connect them to sprints, epics, and initiatives—and measure real progress with clear ownership.

Use case: A PM links Q2 retention goals to supporting features and monitors progress in real time.

Automate your workflows

With 100+ automation recipes and natural language triggers, ClickUp reduces the manual work of moving tasks, assigning owners, updating statuses, and sending notifications.

Use case: A task marked “ready for dev” triggers assignment and Slack notification—no extra clicks needed.

🚀 Why ClickUp Is a Good Product Management Tool

• PMs managing both strategy and execution in one place
• Cross-functional teams that need docs, tasks, and feedback connected
• Agile teams looking to automate and scale product delivery
• Anyone tired of switching between 5+ tools

Try ClickUp for free today!

2. Productboard

Productboard is a dedicated product management system built to help teams prioritize what to build next, align product decisions with customer needs, and communicate plans effectively across the organization.

Its strength lies in consolidating user feedback, product ideas, and feature requests into a centralized platform—so PMs can prioritize features that truly matter. With Productboard, roadmaps aren’t just timelines—they're deeply informed by data.

Collect feedback and link it to features

Gathering insights from users can feel scattered. Productboard captures feedback from multiple channels—support tickets, sales calls, and surveys—and connects it to specific features in your backlog. This ensures real user needs drive your roadmap decisions.

Use case: A support team tags customer feedback in Productboard, and PMs link it to upcoming features to validate demand.

Prioritize with a transparent scoring model

Making feature decisions isn’t just about gut feeling. Productboard’s prioritization engine helps you evaluate opportunities using weighted scoring, customer impact, and effort estimation—so you focus on what matters most.

Use case: A PM evaluates five feature requests and uses Productboard’s prioritization matrix to align on the most impactful one.

Share roadmaps with stakeholders

Productboard lets you create dynamic, shareable roadmaps tailored to different audiences—from engineers to executives. These roadmaps are always up to date, reflecting real-time prioritization and progress.

Use case: A PM shares a public roadmap with the customer success team to prepare them for upcoming launches.

Integrate with Jira and engineering workflows

Smooth handoffs from planning to execution are critical. Productboard integrates natively with Jira and other dev tools, so prioritized features move seamlessly into development pipelines.

Use case: A prioritized feature in Productboard automatically syncs to Jira for sprint planning.

Segment feedback by persona or account

Not all users have the same needs. Productboard allows you to filter feedback by persona, company size, or customer segment, helping PMs build features that better serve specific audiences.

Use case: A PM filters requests from enterprise users to tailor the next product update to their needs.

Visualize progress and alignment

From quarterly planning to sprint execution, Productboard visualizes what’s planned, in progress, and complete. This transparency keeps stakeholders aligned and priorities visible at every level.

Use case: An executive team uses Productboard’s Now/Next/Later board to track product strategy at a glance.

Why Productboard Is a Good Product Management Tool

• Prioritization-first teams that need customer feedback at the core
• PMs looking to align features with actual user demand
• Organizations that need shareable, data-backed roadmaps
• Teams that want deep Jira integration without complexity
  

3. Jira

Jira by Atlassian is the go-to product and issue tracking software for engineering teams building software. Known for its robust support for agile workflows, Jira offers unmatched flexibility in managing backlogs, sprints, and complex release cycles.

Jira is ideal for technical PMs working closely with dev teams, and for organizations that require strong customization and traceability across every phase of the development lifecycle.

Manage backlogs and sprints at scale

Jira provides deep backlog grooming and sprint planning tools with customizable workflows that align to Scrum, Kanban, or hybrid approaches.

Use case: A team lead organizes sprint planning, and Jira displays backlog priority, capacity, and rollovers from the previous cycle.

Track bugs, tasks, and epics in one place

Every level of detail can be tracked using Jira issues—allowing teams to connect small bugs to large initiatives.

Use case: A PM links a customer-reported bug to its parent epic to give the dev team full context for prioritization.

Customize workflows for each team

You can define separate workflows by project or issue type, enabling engineering, QA, and design teams to follow their own approval paths.

Use case: The QA team adds an approval step before "Done," while engineering uses a simplified dev-to-release flow.

Visualize project progress with agile boards

Scrum and Kanban boards in Jira help teams visualize work-in-progress and identify blockers quickly.

Use case: A Scrum team runs a daily stand-up using Jira’s active sprint board to spot stalled tasks.

Automate status updates and assignments

With built-in automation rules, Jira can change issue statuses, notify stakeholders, or assign tickets automatically.

Use case: When an issue is marked "Ready for Review," Jira notifies the assigned reviewer and updates the sprint dashboard.

Integrate with dev tools like GitHub and Bitbucket

Jira connects seamlessly to code repos, making it easy to link pull requests, commits, and branches to tickets.

Use case: A dev commits code to GitHub, and Jira automatically updates the issue status to "In Progress."

Why Jira Is a Good Product Management Tool

• PMs working closely with engineering and QA teams
• Companies running agile at scale with complex backlogs
• Teams needing traceability from task to code commit
• Dev-heavy orgs looking for high customization and reporting
  

4. Notion

Notion is a connected workspace that blends documents, databases, and task tracking—making it a favorite among product managers who prefer flexible, lightweight tooling. It’s particularly useful for early-stage startups and cross-functional teams who need to capture ideas, collaborate on strategy, and manage simple product workflows in one place.

With Notion AI built in, product managers can move faster by drafting plans, summarizing docs, or brainstorming without switching tools.

Centralize product docs and notes

Notion gives you a clean space to document product specs, meeting notes, user research, and more—all linked together for easy navigation.

Use case: A PM creates a new spec page for an onboarding redesign and links it to past usability notes and user personas.

Build simple roadmaps with databases

Databases in Notion let you turn your product roadmap into a structured, visual tracker—sortable by owner, stage, timeline, or priority.

Use case: A team builds a kanban-style roadmap in Notion to track feature development through discovery, design, and build phases.

Use Notion AI to move faster

With Notion AI, you can summarize docs, brainstorm ideas, auto-generate meeting agendas, or reword feature briefs for clarity.

Use case: A PM asks Notion AI to condense a 3-page research doc into a one-paragraph summary for a leadership update.

Create templates for recurring processes

Standardize your work by creating custom templates for product briefs, OKRs, sprint rituals, or release notes.

Use case: A product ops manager creates a reusable template for all future product specs with pre-filled sections and prompts.

Collaborate with cross-functional teams

Since Notion combines docs and comments in one view, teams can leave feedback in context and iterate without long email chains.

Use case: Designers and PMs review a spec together, leaving inline feedback on user flows and data fields.

Link tasks and research in one place

Notion’s interlinking features help you connect user feedback, documentation, and related tasks in one unified product hub.

Use case: A PM planning a retention project links research notes, competitive benchmarks, and backlog items for full visibility.

Why Notion Is a Good Product Management Tool

• Early-stage teams needing docs and lightweight task tracking
• PMs who want one workspace for specs, notes, and planning
• Cross-functional collaborators who rely on feedback and research
• Builders who want AI inside a flexible, creative space
  

5. Aha!

Aha! is a strategic product management suite designed for enterprises and organizations with mature product planning processes. It supports long-range roadmapping, goal tracking, and idea management—ideal for teams looking to align business strategy with product execution.

With built-in frameworks like OKRs and SWOT analysis, Aha! helps product leaders make informed prioritization decisions and communicate the why behind every roadmap.

Define product strategy and goals

Aha! helps you capture your high-level vision and break it down into measurable objectives, initiatives, and success metrics.

Use case: A VP of Product defines company OKRs in Aha! and connects them to roadmap initiatives for alignment.

Create detailed roadmaps with custom views

Use Gantt charts, timeline views, or goal-oriented layouts to communicate product plans to any stakeholder group.

Use case: A PM builds an executive roadmap view that filters features by initiative and percent complete.

Centralize feedback and ideas

Aha! includes a portal for collecting and managing ideas from customers, teammates, and partners in one place.

Use case: Customer success logs feature requests into Aha!’s ideas portal, which PMs review and merge into planned epics.

Score features with a built-in prioritization model

Use weighted scoring to evaluate features by value, effort, and strategic fit—helping teams make objective decisions.

Use case: A product team evaluates Q3 epics using Aha!’s value vs. effort framework before finalizing sprint content.

Align cross-functional teams on releases

Aha! lets you plan product releases with phases, milestones, and dependencies—mapped to engineering sprints or marketing campaigns.

Use case: A release owner uses Aha! to coordinate launch dates across product, dev, and marketing.

Report on roadmap progress and outcomes

Get executive-level reports that tie features and releases back to goals, usage, or revenue impact.

Use case: A product leader pulls a quarterly report showing which roadmap items contributed to customer retention.

Why Aha! Is a Good Product Management Tool

• Enterprises focused on strategy and business alignment
• Teams building quarterly or annual roadmaps with measurable outcomes
• PMs who want built-in scoring models and idea portals
• Product leaders needing advanced planning and reporting
  

6. Monday.com

Monday.com is a visually-driven work management platform with powerful flexibility. It's perfect for product managers who want to align cross-functional teams, manage tasks at scale, and create custom workflows that fit any team style—without writing a single line of code.

Its visual boards, status columns, automation rules, and pre-built templates help product teams move quickly while staying aligned across departments.

Build visual boards for roadmap planning

Monday.com uses drag-and-drop boards that let teams visually plan features by quarter, owner, or sprint.

Use case: A product lead builds a quarterly roadmap board and groups features by OKR and department.

Customize workflows without code

Create product-specific workflows using columns, formulas, and rules tailored to your team’s exact process.

Use case: A PM builds a workflow with “Impact,” “Effort,” and “Release Window” columns to score and sort upcoming features.

Automate handoffs and updates

Automation recipes help reduce repetitive tasks—like assigning owners, updating statuses, and sending alerts.

Use case: When a status changes to “In review,” Monday.com auto-notifies the design lead and moves the task to the QA board.

Collaborate with shared timelines and views

Use timeline, calendar, Gantt, and workload views to plan across teams and manage dependencies with ease.

Use case: A PM syncs product timelines with the marketing and support teams so launch plans are in lockstep.

Use templates to standardize workflows

Monday.com’s template center includes roadmaps, feedback trackers, sprint boards, and feature request systems.

Use case: A new PM starts with a “Product Launch” template and adapts it to suit their product's go-to-market plan.

Integrate tools like Slack, Figma, and GitHub

Sync product boards with your team’s favorite tools to keep workflows connected and reduce context switching.

Use case: A task marked as “Dev Ready” in Monday.com triggers a card creation in GitHub with attached spec links.

Why Monday.com Is a Good Product Management Tool

• Visual thinkers managing product planning across teams
• PMs who want to customize workflows without coding
• Teams scaling quickly and needing repeatable processes
• Product leads looking for drag-and-drop ease and flexibility
  

7. Asana

Asana is a collaborative work manager that helps product teams streamline tasks, track OKRs, and manage cross-functional projects with clarity. It’s widely adopted by teams that juggle product planning alongside marketing, design, and operations.

Asana excels in transparency—everyone knows who’s doing what, by when, and why—helping product teams ship faster with less confusion.

Plan work with timelines and milestones

Asana’s timeline view lets PMs plan feature delivery with dependencies, owners, and deadlines all mapped visually.

Use case: A PM creates a new feature timeline and links tasks across design, engineering, and support.

Connect tasks to goals and OKRs

Tie every task or project to a measurable company goal so everyone understands how daily work ladders up.

Use case: A team tags roadmap tasks under a Q1 retention goal, and Asana tracks progress in real time.

Collaborate through comments and mentions

Discuss blockers, request updates, or share feedback without leaving your task window.

Use case: A designer shares wireframes in a task comment, and the PM @mentions devs for feedback.

Use custom fields to add prioritization

Add fields for impact, effort, stage, or priority to organize tasks and filter backlogs effectively.

Use case: A PM creates a “Risk Level” custom field to highlight launch blockers during standups.

Track workloads and balance assignments

Asana’s workload view gives PMs a high-level snapshot of who’s overbooked—and who can take more on.

Use case: A PM checks workload before assigning urgent QA tasks to avoid burnout.

Automate recurring or multi-step tasks

Rules in Asana let you automate repetitive flows like status changes, task creation, or stakeholder updates.

Use case: When a task is marked “Ready for review,” Asana adds subtasks for UAT and compliance sign-off.

Why Asana Is a Good Product Management Tool

• PMs managing product alongside marketing, ops, and support
• Teams that prioritize transparency and cross-functional clarity
• Product orgs with recurring task flows and process rituals
• Anyone needing visual timelines, OKRs, and clear assignee views
  

8. Trello

Trello is a lightweight visual tool based on Kanban boards. It’s ideal for PMs at smaller companies or teams that need a simple, intuitive way to manage product backlogs, plan sprints, and visualize priorities without the overhead of more complex systems.

With its Power-Ups and integrations, Trello can evolve into a capable product tool—while still being easy enough for non-technical teams to use.

Organize product workflows with Kanban boards

Each Trello board is a customizable workspace with cards, lists, and labels that reflect your product flow.

Use case: A startup PM creates lists for Backlog, In Progress, In QA, and Done to track weekly delivery.

Use checklists to manage feature subtasks

Each card can hold detailed checklists, attachments, and comments to manage task details without clutter.

Use case: A card for “Dark Mode” includes subtasks for UX mocks, accessibility review, and final QA.

Power up with calendar and roadmap views

Trello’s Power-Ups expand functionality with tools like timeline view, dependency mapping, and burndown charts.

Use case: A team adds a “Roadmap” Power-Up to visualize quarterly features and deadlines.

Automate repetitive actions with Butler

Trello’s built-in Butler automation handles triggers like due dates, card movement, or task completion.

Use case: When a card is moved to “Done,” Butler archives it and notifies the stakeholder on Slack.

Collaborate with inline comments and tagging

Leave feedback, questions, or approvals directly on task cards to keep collaboration focused and in context.

Use case: The design lead comments on UX changes, and the PM tags devs for final estimates.

Integrate with tools like Jira, Slack, and Figma

Trello integrates with popular tools so your team can continue using its existing workflows.

Use case: A feature card in Trello syncs with a Jira ticket for dev visibility and updates automatically.

Why Trello Is a Good Product Management Tool

• Small teams or startups needing a simple Kanban-style system
• PMs managing lightweight workflows and quick delivery cycles
• Visual planners who want to avoid steep learning curves
• Teams that want to scale with Power-Ups and integrations
  

9. Coda

Coda is a powerful doc-meets-database platform that lets product teams combine specs, trackers, dashboards, and workflows into a single document. It’s ideal for PMs who love spreadsheets but want more structure, automation, and real-time collaboration.

Unlike traditional docs, Coda packs support interactivity—so your feature briefs, timelines, and task lists aren’t static. They’re live, connected, and customizable.

Write product specs that connect to data

Specs in Coda aren’t just text—they link to tables, metrics, and action buttons for task creation or updates.

Use case: A spec doc for a login redesign includes a linked bug tracker, checklist, and dev assignments.

Create interactive feature trackers

Use tables with buttons, filters, and formulas to manage feature status, owner, risk, and launch readiness.

Use case: A PM builds a launch readiness tracker with a “Mark Complete” button for each milestone.

Build dashboards for stakeholders

Summarize roadmap progress, blockers, and KPIs in a live dashboard that pulls from your docs and tables.

Use case: A leadership dashboard in Coda shows status by epic, owner, and feature confidence level.

Automate repetitive product ops

With Coda’s automation builder, trigger Slack messages, update rows, or send reminders based on field changes.

Use case: When “QA Status” is marked “Passed,” Coda pings the PM and updates the launch checklist.

Use Packs to integrate with external tools

Coda Packs bring in data from tools like Jira, GitHub, or Intercom—keeping product work centralized.

Use case: A Coda doc pulls real-time ticket updates from Jira to update status fields automatically.

Create reusable doc templates

Save time by building your own templates for briefs, experiments, or planning rituals.

Use case: A PM uses a prebuilt “Sprint Planning” doc with checklists, goals, and burndown tracking.

Why Coda Is a Good Product Management Tool

• Product teams blending data, docs, and dashboards
• PMs who love building structured tools inside flexible docs
• Teams centralizing specs, tasks, and automations in one doc
• Users looking to create product hubs with real-time interactivity
  

10. Airfocus

Airfocus is a modular product management platform focused on strategy, prioritization, and roadmap visualization. It’s ideal for lean product teams that need a dedicated tool for aligning stakeholders, managing feedback, and making confident product decisions.

Airfocus stands out with flexible scoring, feedback portals, and integrations that keep your tools in sync.

Score and prioritize features with custom formulas

Airfocus lets you weigh features by value, cost, risk, or strategic alignment—visualized on a prioritization matrix.

Use case: A PM customizes a prioritization model to evaluate new features by revenue impact and technical effort.

Build shareable roadmaps for stakeholders

Create visual roadmaps by team, objective, or release—easily customized for different audiences.

Use case: The product team builds a public roadmap filtered by customer-requested features.

Collect feedback through portals and integrations

Airfocus offers native feedback portals and integrations with tools like Intercom, Zapier, and Slack.

Use case: Support feedback from Intercom flows directly into Airfocus and connects to the appropriate feature card.

Link strategy to execution

Tie product goals and themes to individual features and track progress across initiatives.

Use case: A PM connects quarterly goals to roadmap items and sees progress by initiative in one view.

Collaborate using workspaces and comments

Create separate spaces for teams or squads, with comments, mentions, and update logs built-in.

Use case: A growth squad uses a dedicated workspace to plan experiments, review impact, and link tasks.

Integrate with your delivery tools

Airfocus connects to Jira, Azure DevOps, Trello, and more to sync strategy with implementation.

Use case: A prioritized epic is pushed to Jira, and updates sync back into Airfocus automatically.

Choose the Right Product Management Tool for Your Team

Whether you’re leading a scrappy startup team or managing an enterprise product portfolio, the right product management software can be the difference between chaos and clarity.

Some tools excel at strategy, others at execution. Some are built for tight developer collaboration, while others are perfect for visual thinkers or customer-led teams. What matters most is choosing a tool that fits your workflow—and empowers your team to ship value, not just features.

✅ Want docs, roadmaps, whiteboards, and tasks in one AI-powered workspace? ClickUp might be your all-in-one solution.
✅ Need to prioritize features with deep customer feedback? Check out Productboard.
✅ Just starting out? Lightweight tools like Trello or Notion might be all you need.

Whichever tool you choose, make sure it brings clarity to your process, connects your teams, and helps you build with confidence.